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Welcome to the Farm: UC ANR’s Role in California’s Agritourism Transformation

Summary by Wine Industry Advisor
July 3, 2025 — In a state where agriculture is a $59 billion industry, a quiet revolution is changing how Californians experience farming – not just as consumers, but as guests, learners [...]
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Wine Industry Advisor broke the news in on Thursday, July 3, 2025.
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