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Wedding-season demand and non-metro growth are shaping Snapdeal’s marketing play, says Ishwar RV
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Wedding-season demand and non-metro growth are shaping Snapdeal’s marketing play, says Ishwar RV
India is currently at its peak wedding season, and brands across categories, including fashion e-commerce platforms, are eyeing a market estimated at 46 lakh weddings between November 1 and December 14 alone, projected to generate Rs 6.5 lakh crore in business. For Snapdeal, the festive season's performance has validated a strategy centred on non-metro India, where growth is outpacing traditional urban markets, and consumers are prioritising val…
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