Wearables Are Splitting Into Two Camps, and Garmin Is Winning One

Wearables are splitting into two camps, and Garmin is winning one

TL;DR Wearable shipments fell 2% year over year in Q2 2026, and consumers are increasingly choosing between premium sports watches and screenless trackers. Garmin gained major smartwatch market share, while Samsung and Apple both lost ground year over year. Screenless trackers are gaining momentum as consumers look for wearables that track their health without constant notifications and distractions. Over the past several years, the wearable ma…

Huawei tops global wearable market as Q2 shipments fall 2% · TechNode

Omdia data showed that Huawei held the largest share of the global wearable-band market in the second quarter of 2026, accounting for 18% of shipments, up from 17% a year earlier. Overall shipments in the category fell 2% year on year. Smartwatch shipments grew 6%, while basic-band shipments declined 9% and basic-watch shipments fell 3%. Huawei’s expanding product lineup, including the global launch of a flagship children’s smartwatch, helped su…

Wearable Market Shifts Towards Premium And Minimalist Devices – channelnews

Global wearable band shipments slipped 2 per cent year-on-year in the second quarter of 2026, although growing demand for premium sports watches and screenless trackers helped offset weakness elsewhere in the market. Omdia reported smartwatch shipments increased 6 per cent during the quarter as consumers showed greater interest in advanced sports-focused devices. Screenless fitness trackers also gained momentum as buyers increasingly opted for e…

Samsung Has a New Smartwatch Rival to Worry About, and It's Not Apple

Apple still owns the wearable market, but Samsung has another competitor to worry about – Garmin. Omdia just released its report on the global smartwatch market, showing Apple has lost a tiny bit of its huge lead. Now down to 46%, versus 48% during the same period last year. But, second-place is a tie between Garmin and Samsung. Garmin has climbed, while Samsung has dropped a tiny bit, and unsurprisingly, Huawei is in 4th place at 7%. Let’s star…

Apple retains clear smartwatch market lead, but a new contender is rising in a key wearable segment

No one can threaten Apple's smartwatch market supremacy right now, although Google and Garmin are making very interesting progress with a relatively new type of wearable.

A new competitor emerges to challenge Samsung in the smartwatch segment

Apple and Samsung have long been the world's two biggest smartwatch brands, but a new competitor has emerged to challenge Samsung's position. Garmin gained ground in the second quarter of this year (Q2 2026), driven by enthusiasts and professional athletes. The latest report from the market research firm Omdia reveals that while Samsung maintained its number two ranking in the global smartwatch market, its market share declined from 17% in Q2 2…