The Art Basel and UBS Survey of Global Collecting 2026 Reveals Gen Z as the Highest-Spending Generation

Wealthy Gen Z collectors are the art market’s biggest spenders, survey finds

The latest “Survey of Global Collecting” from Art Basel and UBS also found a growing number of buyers are bypassing dealers and auction houses to purchase directly from artists

The Art Basel and UBS Survey of Global Collecting 2026 reveals Gen Z as the highest-spending generation

This year's survey explores how high-net-worth collectors begin building their collections, highlighting the influence of family, rise in younger generations' purchasing activity, evolving attitudes toward privacy, and the growing use of digital and AI-enabled tools for researching their purchases

Wealthy Gen Zers’ quiet love of art collecting, revealed: They’re outspending boomers and millennials—but keeping their collections off Instagram

Gen Z is on track to be the "largest, wealthiest, and highest-spending generation to date," according to Art Basel and UBS.

Gen Z is spending more on art than ever before. It’s a key piece of the Great Wealth Transfer, UBS says

The art world’s biggest spenders are getting younger and younger. Gen Z, whose oldest members are just 29, outspent every other generation on fine art in 2025 and the first half of this year. That’s according to a newly-released UBS and Art Basel survey of high-net-worth collectors, which found…