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'We won't survive': Toyota's China warning

Toyota’s new 'Smart Standard Activity' aims to lower component costs by relaxing strict quality rules amid rising competition from Chinese automakers, CEO Koji Sato said.

In a stunningly frank admission, Toyota's global CEO has called on its supplier network to help it deliver...

6 Articles

Newcastle HeraldNewcastle Herald
Reposted by
The Canberra TimesThe Canberra Times
Lean Left

'We won't survive': Toyota's China warning

In a stunningly frank admission, Toyota's global CEO has called on its supplier network to help it deliver...

·Newcastle, Australia
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Toyota has been the world's first manufacturer for years, although in recent exercises it is seeing as the Chinese threat, with BYD as the spearhead – which is already the sixth world manufacturer after dismantling a historic automotive giant – getting closer and closer. And to this is no stranger the former Toyota CEO, Koji Sato, who in office since April 2023, ceased in it less than two months ago. However, the right hand of Toyota President A…

We know that the automobile industry is at the worst. It must be said that it is going through an unprecedented crisis, which has lasted for many years. And it seems that it is still very far from being finished. Between the Covid-19 or the various conflicts, the situation is far from being at the party. Not to mention the competition from the Chinese manufacturers. Or even the increasingly strict regulations, especially on emissions. Thus, the …

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Inside EVs broke the news in on Friday, March 27, 2026.
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