“We Will Continue to Invest in Sports Properties That Deliver”: Sanjog Gupta on JioStar’s $500M Commitment
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“We Will Continue to Invest in Sports Properties That Deliver”: Sanjog Gupta on JioStar’s $500M Commitment
In a year that has already seen India’s sports broadcasting landscape evolve significantly, the ICC World Test Championship Final 2025 between South Africa and Australia, held at Lord’s, proved that Indian fans remain deeply invested in top-tier cricket—regardless of the team in play. Despite India’s absence in the finale, JioStar registered millions of viewers from across the country, driven by strategic cross-promotion and a growing appetite f…
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