'We Want to Make the Right Decisions, Not Fast Decisions' — Xbox Tells Players Project Helix Will Be a No-Show at Its Summer Showcase

'We Want to Make the Right Decisions, Not Fast Decisions' — Xbox Tells Players Project Helix Will Be a No-Show at Its Summer Showcase

Microsoft has confirmed it will "continue the precedent" by highlighting competing platforms during its upcoming Xbox Showcase, but don't expect to hear anything about the next-gen Helix device.

Xbox CEO says they are reconsidering showing other platform logos at shows

Asha Shar, the CEO of Xbox, has said on X that the team are discussing whether to show other platform logos at the end of their game trailers as they rethink their overall strategy for the brand going forward. In recent years they have shown the Nintendo Switch and PlayStation logos if the game is… Read More »Xbox CEO says they are reconsidering showing other platform logos at shows Source

Xbox CEO calls PS5 logo decision ‘a miss’ and promises to rethink Games Showcase policy

Asha Sharma suggests Xbox will review displaying PS5 logos in its Showcase after fans complained…

Matt Booty Says Project Helix Won’t Be Part of June 7 Xbox Showcase

See full bio Sajjad Hussain As Tech4Gamers’ Founder and Editor-in-Chief, I bring over 13 years of PC Hardware Reviewing and 8+ years of IT Project Management experience. Certified in Google IT Support , my focus is on providing honest product reviews and analysis and fostering a strong gaming community with 130k+ members in PPG. See full bio Story Highlight Matt Booty says Project Helix will not appear at the Xbox Games Showcase on June 7, 202…

Why did Xbox show PS5 logos anyway?

Xbox says it will keep showing PS5 logos Microsoft confirmed during its marketing planning that it will still display PlayStation brand logos during its upcoming 2026 Xbox Showcase, despite ongoing uncertainty and debate around exclusivity. The key point is that Microsoft framed the move as…

Microsoft wants to shift its focus more toward Xbox and is removing competitors' logos

For a long time, it was common practice when multi-platform titles were announced to show only one platform if the announcement took place during a console manufacturer's event or livestream. A few years ago, Microsoft changed this and began including other platforms as well, in line with its own commitment to a multi-platform strategy. That's why few raised an eyebrow when the recently promoted Matt Booty, chief content officer at Xbox, said o…