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We found a lot of gift cards already on sale ahead of Black Friday

Discounts on gift cards reach up to 25% at clubs like Sam's Club, with many retailers offering deals to help shoppers save on holiday gifts and last-minute purchases.

  • On Friday, Amazon, Walmart and Target began listing gift cards on sale ahead of Black Friday, with Amazon maintaining a dedicated gift-card deals page.
  • Many retailers start rolling out holiday sales as early as October, prompting Secret Santa shoppers and retailers to move gift cards early, with a holiday fund of $25 to $50 weekly reaching $100 by November.
  • Best Buy is already discounting select $100 gift cards, offering up to 20% off brands like Adidas, DoorDash and Gap, while Barnes & Noble gives a $10 gift card per $100 purchased, and Apple offers up to $200 with eligible buys.
  • Consumers are expected to spend $1,552 this season, 5% less than last year, so shoppers should join store loyalty programs and sign up for deal alerts to maximize savings.
  • Giftcards.com already lists pre-Black Friday sales, with many offers as `Lightning Deals` until 100% claimed; Sam's Club and BJ's Wholesale Club offer member discounts up to 25% and 18%.
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WMUR broke the news in New Hampshire, United States on Friday, November 21, 2025.
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