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“We can’t treat it like an intramural sport anymore”: IU went all-in on football with magnificent results

Indiana coach Curt Cignetti has often said that before he arrived, football had been neglected in Bloomington. And there’s data to back up that claim. According to information published in the Knight-Newhouse database, IU has increased its football expenditures every year since 2021, from $23.9 million to $61.6 million. 2024 was the first year at least going back to 2005 that IU exceeded the Big Ten median in total football spending. What happen…
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The Daily Hoosier broke the news in on Thursday, January 29, 2026.
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