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Waymo drives through Denver farmers market during setup

Organizers said the vehicle moved slowly through vendor setup and then exited, and no injuries or damage were reported.

  • On Sunday, September 20, a Waymo autonomous vehicle entered Denver's South Pearl Street Farmers Market as vendors were setting up their stands for the day.
  • Market manager Nicole Jarman explained that crews moved barricades to allow vendor vehicles access during setup, and the Waymo followed that authorized traffic flow into the market area.
  • Event Coordinator Marilyn Kahlich said the vehicle traveled slowly, avoiding obstacles as staff alerted vendors to its presence. "No one was hurt, there wasn't any damage, no one felt in danger," Kahlich said.
  • Organizers contacted Denver's Department of Transportation and Infrastructure to establish protocols for future encounters, while Waymo stated it will "learn from this situation as we continue improving road safety."
  • Researchers at the Insurance Institute for Highway Safety reported in July that Waymo vehicles had a 68% lower rate of police-reportable crashes than human drivers, with 1.28 crashes per million miles across roughly 50 million autonomous miles.
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Waymo drives into Denver farmers market, leaving workers scrambling to clear the road

Market workers said the vehicle passed barricades and a stop sign before they managed to guide it back out.

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Denver Post broke the news in Denver, United States on Sunday, September 20, 2026.
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