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Wayfair and NBA star Blake Griffins chair squad bring the Wayborhood to consumers IRL #DigitalMarketing #Ecommerce #EcommerceStore #OnlineShopping
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Wayfair and NBA star Blake Griffins chair squad bring the Wayborhood to consumers IRL #DigitalMarketing #Ecommerce #EcommerceStore #OnlineShopping
Wayfair has taken its “Wayborhood” on the road as it ventures beyond the e-commerce space. Commuters, tourists and passersby walking through Vanderbilt Hall in New York’s Grand Central Terminal got a pleasant surprise and some plushy respites last week when the home goods retailer along with former NBA All-Star Blake Griffin brought the purple passion of its fictional neighborhood to life. The activation invited visitors to strike a (chair) pose…
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