Watermelon 70 TL in the Field, 400 TL in the Market: Producers Struggle with Frost, Consumers Struggle with Prices

Harvest has begun in Adana, which meets one-fourth of Türkiye's watermelon needs. The price of a kilo of watermelon, which used to be 7 lira in the field, has reached 40 lira in the market. While producers struggle with natural disasters this year, consumers are also faced with exorbitant prices.