The Backstreet Boys Want It T-Mobile’s Way in This Super Bowl 60 Ad

OMG They’re Back Again: T-Mobile Teams Up with the Backstreet Boys for Big Game Commercial

BELLEVUE, Wash.--(BUSINESS WIRE)--Feb 6, 2026-

The Backstreet Boys Want It T-Mobile’s Way in This Super Bowl 60 Ad

The Backstreet Boys bring powerful pink fits and nostalgia in spades to T-Mobile’s big Super Bowl LX commercial.

Watch the Backstreet Boys' new T-Mobile Super Bowl ad

USA TODAY exclusively reveals the T-Mobile Super Bowl commercial with the Backstreet Boys, plus the guys chat about the ad and the big game.

The Backstreet Boys in the studio for new Super Bowl ad

USA TODAY brings you an exclusive look inside The Hit Factory, where the Backstreet Boys recorded a Super Bowl commercial for T-Mobile.

Mgk disappoints Backstreet Boys fan in T-Mobile’s Super Bowl ad - Regional Media News

Mgk appears in a T-Mobile Super Bowl commercial. The ad begins with unsuspecting customers being surprised by the Backstreet Boys, who sing a parody of their hit "I Want It That Way" all about T-Mobile's qualities as a carrier. At the end, the narrator says, "We also had a second surprise." Cut to a curtain falling to reveal mgk rocking a guitar in a nearly empty store. "Where's the Backstreet Boys?" a disappointed girl asks. "Tell me why," mgk …

Mgk disappoints Backstreet Boys fan in T-Mobile's Super Bowl ad

Mgk on ‘Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2021.’ (ABC/Jeff Neira) Mgk appears in a T-Mobile Super Bowl commercial. The ad begins with unsuspecting customers being surprised by the Backstreet Boys, who sing a parody of their hit “I Want It That Way” all about T-Mobile’s qualities as a carrier.  At the end, the narrator says, “We also had a second surprise.” Cut to a curtain falling to reveal mgk rocking a guitar in a nearly e…