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U.S. Tariff Impact Weighs on January Swiss Watch Exports

January exports dropped 3.6% to 1.9 billion Swiss francs due to U.S. tariffs and weaker high-end watch sales, while some markets showed growth, the Federation reported.

Summary by WWD
Swiss watch exports declined 3.6 percent in January, negatively impacted by business in the U.S.

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Swiss exports grew over the month of January, mainly carried by the chemical-pharmaceutical sector. Watch manufacturers were penalized by two points of weakness: precious metals and the United States.The watchmaking industry distinguished itself from the rest of the Swiss export sectors in January, whose statistics were published on Thursday. Overall, Swiss foreign trade over the first month of the year appears to be contrasting. While exports g…

The start of the year has not brought any improvement for the Swiss watch industry, which has suffered a decline in its exports after a bright spot in December.

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MoneycabMoneycab
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HandelszeitungHandelszeitung

At the beginning of the year 2026, Swiss watch manufacturers again exported fewer watches abroad compared to the same month of the previous year, thus continuing the negative trend.

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Moneycab broke the news in on Thursday, February 19, 2026.
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