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Stephen Curry Signs Endorsement Deal with Chinese Sportswear Brand Li-Ning
The deal expands Curry Brand globally and includes basketball, athleisure and golf products, with Curry able to sign male and female athletes.
- On Monday, Golden State Warriors star Stephen Curry signed a 10-year endorsement contract with Chinese company Li-Ning, ending a seven-month free agency period for the four-time NBA champion.
- Curry ended his sneaker free agency after his 2025 split with Under Armour, concluding a 12-year partnership that made him one of the brand's most prominent faces.
- ESPN characterized the partnership as a "landmark deal at Li-Ning that expands his Curry Brand venture globally," including basketball products, athleisure wear, a golf line, and athlete-signing rights.
- During his free agency, Curry tested shoes from various brands and auctioned his collection, raising $1.7 million for charity while joining a Li-Ning roster featuring Jimmy Butler and Dwyane Wade.
- Curry announced the partnership, stating he "couldn't be more proud to build a long-term vision with Li-Ning," as the company expects to unveil products in the coming months before the NBA season starts in October.
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Total News Sources39
Leaning Left13Leaning Right4Center15Last UpdatedBias Distribution47% Center
Bias Distribution
- 47% of the sources are Center
47% Center
L 41%
C 47%
12%
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