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Florida Universities Offer Degree Programs in Social Media Influencing, Branding
Arizona State’s new degree trains students to grow audiences, create platform-ready content and build brands as universities expand influencer coursework nationwide.
- The Walter Cronkite School of Journalism and Mass Communication at Arizona State University now offers a Bachelor of Arts in Content Creation, supporting student growth as creators.
- Other colleges are expanding communications programs to include influencer-focused coursework, with Saint Leo University offering a "Digital Media Influencer" concentration and Florida Gulf Coast University providing "Influencer Marketing" classes and a "Brand Management" minor.
- Associate Communications Professor Kenny Embry teaches that good influencers "figure out their audience, and they figure out their niche, and they keep on solving problems," while Associate Professor Gina Tran emphasizes teaching students to quantify metrics and build brand relationships.
- Students at the Cronkite School complete coursework covering Information Gathering and Videography, then implement a growth strategy on a social media platform as a final project to demonstrate real audience growth.
- Professors expect degree programs centered on digital media influencing and brand management to continue growing, as the curriculum helps students lean into their strengths beyond pursuing viral social media stardom.
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NBC Chicago+9 Reposted by 9 other sources
Want to be an influencer when you grow up? University offers major in content creation
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·Chicago, United States
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Arizona State University breaks barriers with a BA in content creation
Collegiate undergrads are eager to study the psychology, craft, and business of the creator profession. Arizona State University is the latest school to oblige that wish. The Tempe institution, which has long ranked among the ten largest U.S. colleges in terms of total students, has launched a Bachelor of Arts (BA) degree for aspiring content creators. ASU students who pursue the BA in Content Creation will study the ins and outs of the creator …
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Leaning Left9Leaning Right0Center2Last UpdatedBias Distribution82% Left
Bias Distribution
- 82% of the sources lean Left
82% Left
L 82%
C 18%
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