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Want free Chipotle? You’ll need to be tatted like a takeout bag

  • Chipotle is offering a buy-one-get-one free promotion on June 13 from 3 to 4 p.m. local time at restaurants nationwide for customers with tattoos like their takeout bags.
  • The promotion follows a phrase that gained popularity after a 2019 championship halftime show where a singer's body art resembled Chipotle's bag designs, inspiring fan art and trends.
  • Customers must show tattoos that resemble the doodle-style art featured on Chipotle’s paper bags, which can be permanent, temporary, or drawn on, and the offer is available only in person at participating locations.
  • Stephanie Perdue, Chipotle’s vice president of brand marketing, explained that the company is celebrating enthusiastic fans who have tattoos inspired by the patterns found on their takeout bags.
  • This promotion coincides with Chipotle’s first price increase in over a year, suggesting a marketing effort to engage superfans amid higher costs.
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abc10 News broke the news in Poway, United States on Friday, June 13, 2025.
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