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Walmart’s Retail Media Scores Wins While Amazon’s AI Goes Ambient
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Walmart’s Retail Media Scores Wins While Amazon’s AI Goes Ambient
The holiday shopping spree has come to a close. And while returns are no doubt occupying a fair amount of time at the world’s two biggest retailers, a relatively quiet (but consumer retail-focused) week at Amazon stood in contrast to some interesting developments around AI and retail advertising data and media at Walmart. At the Consumer Electronics Show (CES) 2026 in Las Vegas Tuesday (Jan. 6), Omnicom highlighted a partnership with W…
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