Walmart’s NewFront Vision: Content-to-Commerce (by Michael Goodman)

Walmart’s NewFront Vision: Content-to-Commerce (by Michael Goodman)

Several models of Vizio smart TVs at a Walmart Supercenter in West Sacramento, California. (Photo by Matthew Keys for The Desk) Walmart hosted its NewFront presentation on March 23, where it reaffirmed its vision of repositioning the company as a technology-driven, omnichannel retail platform rather than just a traditional store-based retailer. At the forefront of this transformation sits TV manufacturer Vizio, which Walmart acquired for $2.3 b…