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Walmart Skyward: Virtual strategy Q&A
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Walmart Skyward: Virtual strategy Q&A
Last week, Walmart launched Walmart Skyward, its first-ever server on Minecraft Java Edition. Built by Moonrock and powered by strategic insights from GEEIQ, this marks a significant milestone in the brand’s virtual world strategy. But what makes GEEIQ partner Walmart’s debut in Minecraft different from the rest? To find out, we spoke with the development studio and data partner Walmart worked with to unpack how Walmart’s identity was translated…
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