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OpenAI partners with Walmart to let users buy products in ChatGPT, furthering chatbot shopping push

Walmart aims to enhance its online shopping with AI integration from OpenAI, targeting wider consumer adoption amid competition from Amazon's AI assistant, industry sources say.

  • Walmart has struck a deal with OpenAI to allow shoppers to make purchases directly through the AI chatbot ChatGPT.
  • The world's largest retailer is trying to keep up with changes in how consumers discover items to buy, as shoppers are increasingly going to ChatGPT or similar AI chatbots for gift ideas or deals.
  • The partnership will enable Walmart customers to use an instant checkout feature on ChatGPT to restock household essentials or buy new products, though the company did not specify when this feature would be available.
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OpenAI partners with Walmart to let users buy products in ChatGPT, furthering chatbot shopping push

OpenAI is partnering with Walmart to allow shoppers to make purchases directly within ChatGPT, furthering the artificial intelligence company’s push to turn its chatbot into a virtual merchant as it seeks to boost revenue.

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Benzinga broke the news in New York, United States on Tuesday, October 14, 2025.
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