US EditionCNBC: Walmart in Talks to Acquire Israeli Startup to Combat Counterfeits
Walmart aims to enhance trust and safety on its growing third-party marketplace with AI tools from R&A Data, a startup founded by former Israeli intelligence officers.
- Recently, Walmart entered talks to acquire R&A Data, an Israeli AI startup that uses artificial intelligence to reduce marketplace scams and counterfeits, people familiar with the matter said.
- Walmart's third-party marketplace has become central to growth as U.S. e-commerce grew 25% in its most recently reported quarter, adding hundreds of millions of listings and increasing screening needs, while R&A Data worked as a vendor since at least 2024.
- Timing aligns with leadership transition and an upcoming earnings report as people familiar say acquiring R&A could help Walmart monitor hundreds of millions of listings ahead of fiscal third-quarter earnings Thursday.
6 Articles
6 Articles
CNBC: Walmart in Talks to Acquire Israeli Startup to Combat Counterfeits
NEW YORK – CNBC reports that Walmart is in discussions to acquire R&A Data, an Israeli-founded tech startup that uses artificial intelligence to monitor online marketplaces for scams, counterfeits, and compliance issues. The potential acquisition comes as John Furner prepares to take over as CEO, and Walmart continues expanding its third-party marketplace, which has become […]
Walmart Aims to Acquire R&A Data, Which Helps Marketplaces Combat Counterfeiters
Walmart is reportedly in talks to acquire R&A Data, a startup that already serves as a third-party vendor helping the retailer screen listings on its online marketplace for counterfeiting and other compliance issues. Reducing counterfeits and scams on online marketplaces is R&A Data’s specialty, and Walmart decided to acquire the company after working with it, CNBC reported Wednesday (Nov. 19), citing unnamed sources. Walmart did not i…
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