What's Going On With Walmart Stock Wednesday? - Walmart (NYSE:WMT)

What's Going On With Walmart Stock Wednesday? - Walmart (NYSE:WMT)

Walmart is testing ads in its new AI shopping agent Sparky, signaling a future where chatbots drive online retail.

Walmart’s AI Gamble: Inside the Secret Test to Monetize the ‘Sparky’ Shopping Agent

The search bar, long the undisputed engine of digital commerce, is facing an existential evolution, and the world’s largest retailer is moving aggressively to monetize whatever comes next. Walmart has quietly begun exploring advertising formats within its new artificial intelligence shopping assistant, Sparky, initiating a strategic pivot that could redefine the economics of retail media networks. According to people familiar with the matter, th…

Walmart Considers Adding ‘Sponsored Prompts’ to AI Shopping Assistant

Walmart is reportedly considering placing ads in its artificial intelligence (AI) shopping assistant, Sparky. The retailer tested a potential ad format from September to early November and is now considering how to proceed, the Wall Street Journal reported Tuesday (Nov. 25), citing a Walmart sales presentation. One possible format is a “sponsored prompt” that when clicked by the user, responds with an answer and a click-to-buy ad, acco…