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Walkers Is on the Hunt for Its Next Big Crisp Flavour
Walkers invites UK public to submit crisp flavour ideas on TikTok; winner receives up to £500,000 and a permanent product spot, with two others as limited editions.
- This year, Walkers launched a nationwide TikTok search called Do Us A Flavour, asking the British public to post videos tagging @walkers_crisps with #DoUsAFlavour to crowdfund new crisp ideas, with two limited editions and one permanent flavour planned.
- Following the Hot Honey launch, Walkers is taking this year's search to TikTok because the platform reflects how the flavour-obsessed nation shares its love of crisps, framing it as part of their flavour innovation heritage.
- Walkers has teamed up with Queen of Potatoes Poppy O'Toole, and the successful creator will receive a share of sales worth up to 500,000 as part of the prize.
- By tapping TikTok trends, Walkers seeks to engage a new generation by crowdsourcing bold flavours like chamoy pickles, ramen carbonara, and sushi bake from the British public.
- Experimentation with fusion and instant-noodle trends suggests creative uncertainty, as judges and creators doubt sour additions and find fish and seaweed concepts intriguing but possibly impractical.
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20 Articles
20 Articles
Walkers is on the hunt for its next big flavour
Walkers is on the hunt for its next big flavour – with the creator in with the chance of winning a prize of up to £500k. The crisp brand is turning to TikTok to find inspiration for its next combination, with the nationwide search running from 23rd January until 15th February, calling on the public to get creative and submit their dream crisp ideas. Two flavours will be turned into limited edition products and the winning flavour will be added a…
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Total News Sources20
Leaning Left1Leaning Right0Center11Last UpdatedBias Distribution92% Center
Bias Distribution
- 92% of the sources are Center
92% Center
C 92%
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