Walkers Announces 'Biggest Change in Years' to Its Crisps

Walkers crisps: New flavour announced amid major brand redesign and Golden Potato promotion

Walkers has announced a brand new crisp flavour as it launches its major redesign of its iconic packets - plus how to win in its upcoming ‘Golden Potato’ promotion.

Walkers announces 'biggest change in years' to its crisps

It's the iconic British brand's 'largest redesign' in its nearly 80-year history

Walkers launch first new flavour of 2026 with major rebrand

It’s 2026 and Walkers are back.After 80 years in the business of tingling our tongues, Walkers have today announced the...

Walkers unveils ‘biggest revamp’ in 80 years — and a brand new crisp flavour

Walkers has just made a major change to its iconic logo, unveiling its 'biggest revamp' in 80 years and there's a brand new flavour too.

Walkers unveils new core range packaging, adds Hot Honey flavour

Walkers has unveiled a refreshed pack design across its core range, the brand’s biggest visual update in nearly 80 years. The new look is based on Walker’s farm-to-crisp story and includes a sun-inspired logo, messaging around “100% Great British potatoes”, and the signature of founder Henry Walker. Alongside the new packaging, Walkers is launching a new core range flavour, Hot Honey, from 12 January. The non-HFSS variant builds on the brand’s ‘…

Walkers celebrates 2026 with new look, flavours and £10k shopper ...

Walkers has unveiled the largest brand refresh in its near 80-year history