US Edition
Europe's Largest Immersive Art Attraction Is Coming to London
GREATER LONDON, ENGLAND, JUL 22 – Wake The Tiger aims to attract up to 600,000 visitors annually by 2027 with a multi-sensory, sustainability-focused fantasy art experience in Westfield London.
- Next summer, Wake The Tiger opens at Westfield London, occupying an 80,000-square-foot space as its creators seek new investors.
- After its July 2022 Bristol debut in a converted paint factory that drew 500,000 visitors, the Boomtown Fair founders decided to expand to London.
- The experience features a walk-through fantasy showcasing hundreds of artists across all mediums with a focus on sustainability, and the venue opens daily from 11 am to 7 pm with a café.
- The team expects to draw up to 600,000 visitors annually by 2027, becoming Westfield’s largest leisure venue, and as Jacinta Rowsell said, “a real differentiation to the centre that will set us apart from any other centre in the UK.”
- Alongside TOCA Social and Capital Theatre, the attraction will join Westfield London’s leisure lineup while hundreds of artists reshape the mall into a sustainability-focused art realm.
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Boomtown Fair team to take Wake The Tiger to London - Access All Areas
On the back of the success of its Wake The Tiger immersive ‘amazement park’ in Bristol, the team behind Boomtown Fair is to launch a London version. Hailed as ‘Europe’s largest immersive art experience’, the 80,000-square-foot Wake The Tiger project at Westfield London is set to open next summer, with its creators currently looking to engage with new investors. On the back of a successful crowdfunding campaign, Wake The Tiger was launched in Jul…
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