Wading through troubled waters: As Simms brand takes a hit nationally, fishing guides still laud quality

Wading through troubled waters: As Simms brand takes a hit nationally, fishing guides still laud quality

The emerging David-and-Goliath narrative reveals something deeper about the fly-fishing marketplace. Even when product quality isn’t in question, the relationships some shop owners have with producers weighs more heavily in deciding what gear makes it in their stores.