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W2m Buys Globales Bedding and Joins Forces to Grow in Europe
Summary by Hosteltur: Toda La Información De Turismo
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W2M and Hoteles Globales have sealed a strategic alliance that includes the acquisition, by the group led by Gabriel Subías, of Altura, the bed and reception bank of the Mallorcan chain; and the signing of a long-term commercial agreement that will strengthen the positioning of both groups in the European market, as Hosteltur may have known. On the one hand, the acquisition of Altura will give W2M a boost in European markets such as Irish, where…
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