European Social Network "W" Challenges Elon Musk’s X
The platform says it will keep user attention, data and revenue in Europe while limiting AI bots and promoting human interaction.
- Sweden-Based platform W launches as an invite-only service in the coming days, positioning itself as a competitor to Elon Musk's X while aiming to keep data and revenue in Europe.
- CEO Anna Zeiter said, "Social media are coming from other countries outside of Europe. We are giving away the revenue. We are giving away our attention," highlighting the company's mission to retain European control.
- Meta's Facebook and Instagram have 259 million monthly users, while Chinese-owned TikTok has 135.9 million and Elon Musk's platform has approximately 115.1 million according to the EU; W aims to prioritize human interaction over AI bots.
- At a Brussels launch event, the company touted that top officials including Ursula von der Leyen, Antonio Costa, and Christine Lagarde were using W. Zeiter said the tech team is based in Ukraine.
- Other fledgling networks seeking to capitalize on transatlantic tensions under President Donald Trump since his return last year include Bulle, Eurosky, and Monnett, positioning W as part of a broader European tech sovereignty movement.
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36 Articles
The European Commission announced on Thursday that it took account of the new social network W, inaugurated on the previous day and presented as a 'European alternative' to the social network X owned by Elon Musk, but stressed that it will not leave any of the other 15 such platforms on which it is present.
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"We are based in Europe, we have infrastructures and data centres in Europe, we operate under European legislation and only Europeans can be shareholders of the company," the company said.
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The new network, based in Sweden, requires its members to prove their identity when registering.
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