VW Group's Chief Designer Pushes Back Against Aggressive Car Styling
4 Articles
4 Articles
Andreas Mindt has a new line in his mind for Volkswagen and long ago also in the finished cars, which is shown above all by the facelift upgrades ID.3 Neo... This article VWs should not kill "Zombies": New design should facilitate switch to electric cars first appeared on SmartDroid.de.
Modern cars have become increasingly aggressive over the years. From huge radiator grilles and narrow headlights to generally angrier front ends, automakers seem to be doing everything they can to make their latest models look like they're ready to cause a conflict. Volkswagen Group design chief Andreas Mindt doesn't like this trend. In an interview with Autoweek, Mindt called the trend of overly aggressive-looking cars […]
VW Group's Chief Designer Pushes Back Against Aggressive Car Styling
Few people think about how a car's appearance affects the way it is perceived on the road. Volkswagen Group's top designer explained why the trend toward “angry” grilles and narrow headlights could be a dead end. Here's what's behind his view, what impact it could have on the market, and why it may be time to rethink the approach to automotive styling.
Andreas Mindt, Volkswagen’s head of design, is against the current trend of giving cars more and more aggressive designs. Therefore, the German brand will adopt a more friendly aesthetic in its next models. In a panorama where cars have increasingly aggressive designs, Volkswagen wants to go countercurrent and bet on more friendly and friendly aesthetics. Its new design language Pure Positive, which is a return to the brand’s roots, is proof of …
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