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Vosper: The NBDA has a new vision for dealers, whether they like it or not

Summary by Bicycle Retailer and Industry News
This piece you are currently reading began in April of this year, the day after Income Tax Day, in fact, with the regular Wednesday NBDA letter to its members (including me, although I’m just a lowly Individual Member) from Heather Mason, the group’s president and sometime fellow BRAIN contributor. I’ve always enjoyed Mason’s writing, which tends to present new and sometimes controversial ideas in spare, thoughtful, and tightly reasoned sentence…
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Bicycle Retailer and Industry News broke the news in on Monday, June 9, 2025.
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