VOO Becomes First ETF to Top $700 Billion in Assets

VOO Becomes First ETF to Top $700 Billion in Assets

If there’s one thing investment strategies and ice cream have in common, it’s that Americans prefer vanilla. Vanguard’s S&P 500 ETF (VOO) last week became the first ETF to top $700 billion in assets under management, just months after dethroning State Street’s SPDR S&P 500 ETF Trust (SPY) as the largest ETF in the world. The milestone underscores Vanguard’s dominance in the ETF market and client preference for simple, low-cost, passive strategie…