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Volvo Wants to Put Wool in Every Car, and Not Just the Seats

Summary by The Drive
Automotive tastemakers have backed themselves into a corner, defining modern luxury as the absence of tools and tactility. Volvo's leaning into its roots for a solution.

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Volvo Wants to Put Wool in Every Car, and Not Just the Seats

Automotive tastemakers have backed themselves into a corner, defining modern luxury as the absence of tools and tactility. Volvo's leaning into its roots for a solution.

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The Drive broke the news in on Thursday, January 29, 2026.
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