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Volvo freezes an XC70 in Harbin to prove China-market toughness
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Volvo freezes an XC70 in Harbin to prove China-market toughness
Volvo Cars (沃尔沃汽车) has turned north China’s brutally cold winter into its latest marketing stage. In Harbin’s Central Street this month, the Swedish premium automaker placed a locally produced Volvo XC70 inside a hefty block of ice. The stunt is part art installation, part live extreme-weather test. Plans are to run it until early February, where temperatures are expected to plunge to –30°C. Image: Rednote/Chlo依 Rather than a closed-door R&D e…
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