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Volvo EX60 vs. BMW iX3: Which one to choose?

Summary by arenaev.com
Volvo just revealed its new EX60, a midsize electric SUV, directly rivaling the BMW iX3 Neue Klasse. These two are way more than the latest models by their respective makers - rather they are the start of the new generation of premium electric cars. One leans into performance heritage refined for an electric age, while the other embraces Scandinavian restraint shaped by modern technology and a safety-first mindset. For a full overview of the fea…
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The new electric crossover introduced by the Swedish automaker is considered the most significant Volvo model in recent times: it is aimed at the most successful market segment, brings world-class technological innovations and promises extraordinary electric drive capabilities.

Volvo is launching a broad campaign for the new EX60. The medium-sized electric SUV will become a bestseller in Europe. Édith Piaf's Evergreen plays a role - and a big thank you.

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Since the European ban on the sale of thermal vehicles in 2035 was lifted, it could be thought that the effort of electrification would be reduced, without counting on Volvo, as demonstrated by the new EX60.

Even before the market launch of GLC EQ and iX3 Volvo sets an exclamation mark. The new EX60 from Sweden competes with strong technical data against the German square deers. Our analysis shows how serious the competition is.

Volvo definitely makes a lot of talk about it, at the beginning of the year 2026. It set the tone quickly, with the presentation of its new EX60, a 100% electric SUV ultra efficient, rival of the BMW iX3. But rather than resting on its laurels, the Swedish manufacturer continues to look forward. It recently evoked a future 100% electric break. It could even soon launch a new SUV, thermal this time, positioned at the top of the catalog. Soon a bi…

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gamereactor.es broke the news in on Wednesday, January 28, 2026.
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