Volvo CCO Knows Heated Seat Subscriptions Are Just Another Way to ‘Nickel and Dime’ People

Volvo CCO Knows Heated Seat Subscriptions Are Just Another Way to ‘Nickel and Dime’ People

Software connectivity is touted as a way to make cars better even after they’re purchased, but some automakers are using it to wring more money out of customers by putting things that should be taken for granted behind a paywall. Volvo isn’t one of them, and doesn’t plan on becoming one, Eric Severinson, the automaker’s chief commercial officer, said in a recent interview with Motor1. “If you sell a premium product, you shouldn’t nickel-and-dime…

Volvo Exec Slams Subscription Fees for Basic Car Features: "Don't Be Cheap"

If there’s one thing the automotive industry has proven it can do reliably over the past few years, it’s finding new ways to charge you for things you already bought. Heated seats with a monthly unlock fee. Remote start behind a paywall. Horsepower delivered by subscription. The hardware is sitting right there in your car, but it has a tag hanging off it. Eric Severinson, Volvo’s Chief Commercial Officer, has had enough of it. Speaking to Motor1…