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Volkswagen ID. Polo Revives Legacy Model in Electric Form
Volkswagen will launch electric Polo models in 2026 using familiar names to enhance brand recognition and compete with low-cost Chinese electric vehicles in Europe.
- On September 3, Volkswagen revealed a disguised prototype of the ID.Polo, marking the return of the Polo name in an electric vehicle form.
- This launch follows VW's strategic pivot to replace unique EV names with familiar model names, beginning with the ID.Polo next year.
- The ID.Polo, based on the ID.2all concept, aims to offer affordable electric driving below €25,000 and will be showcased with a GTI variant at the Munich Motor Show starting September 8.
- Martin Sander stated the use of emotional, well-known names like Polo helps connect EVs to everyday life, while Sanders said the ID.GTI will deliver "outstanding dynamics and plenty of driving pleasure."
- Volkswagen expects the ID.Polo to mark the start of a new electric era, helping defend Europe’s mass market amid rising competition and economic challenges.
55 Articles
55 Articles
VW Joins Ford in Unveiling Budget EVs to Take on Chinese Rivals
News Analysis The Volkswagen group has joined Ford and other legacy vehicle manufacturers to introduce low-end budget electric vehicle (EV) models to compete head to head with low-priced zero-emission vehicles (ZEVs) from China that have flooded the European vehicle market. Europe’s largest auto company announced on Sept. 3 the transfer of the familiar designations of combustion-engine models to its all-electric ID. family models, and the additi…
Volkswagen takes an important strategic step in the transition to electric mobility: starting from 2026, its battery cars will adopt the names of the most established and recognizable combustion models. The first example will be the Polo ID, an electric compact that will complement the thermal version of the iconic model launched for the first time in 1975. The decision, announced by the CEO of the Volkswagen brand, Thomas Schäfer, marks the end…
Polo, Golf, Passat - Volkswagen wants to bring its proven vehicle names back on the road with the new E-models. The step marks the departure from the marketing strategy under former boss Diess. Von Annette Deutskens.
VW gives its new electric cars the names of classic models again. But the naming is only one of many steps in order to become more successful again.
Volkswagen no longer names its electric cars with numbers, but according to the names of the previous models with combustion engine.
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