Volkswagen CEO Says Transformation Is ‘Shared Responsibility’ in Appeal to EU
Blume said Volkswagen’s turnaround needs EU rules that help European automakers compete as Chinese EV makers expand and the company cuts jobs and weighs plant closures.
- On Sunday, Volkswagen CEO Oliver Blume urged European policymakers to establish frameworks supporting domestic automakers, arguing that "this is a shared responsibility" between government and industry to counter Chinese competition.
- Battling to implement sweeping job cuts and threatening to close up to four plants in Germany, Volkswagen faces intense pressure as Chinese rivals like BYD and Leapmotor gain market share with lower-priced electric vehicles.
- Blume called the effort "the biggest transformation programme in our history," reducing complexity across brands including Porsche and Lamborghini while displaying affordable EVs at the Paris motor show.
- On Friday, Blume welcomed an EU-China deal as an "important step" toward leveling competition, though analyst Gregor Williams warned the European market "could become very unprofitable" if the price war spreads.
- Supporting proposed "Made in Europe" manufacturing incentives, Volkswagen also plans to premiere the new ID. Tiguan electric SUV to strengthen its lineup against foreign competitors.
47 Articles
47 Articles
Volkswagen has received nearly 150,000 orders for its new, low-cost electric car range before the first deliveries. The German carmaker is trying to prove that Europe can defend its automotive weight in the face of Chinese price competition, but CEO Oliver Blume says Brussels needs to introduce “Made in Europe” rules that reward value created in Europe.
Economy and politics would have to react together to the competition from China, Oliver Blume believes. This is particularly important for his company – because Volkswagen is also losing this sales market, it could become dramatic.
Volkswagen Layoffs: VW CEO Oliver Blume Urges EU Regulations to Protect Automakers | 📲 LatestLY
Volkswagen CEO Oliver Blume has urged European policymakers to strengthen regulations amid rising competition from Chinese automakers. The appeal comes as the German carmaker undertakes its biggest restructuring programme in its 89-year history, involving cost cuts, plant rationalisation and workforce reductions to address financial pressures and protect competitiveness. 📲 Volkswagen Layoffs: VW CEO Oliver Blume Urges EU Regulations to Protect …
The defence struggle of European car manufacturers for their home market is in full swing. Shortly before the EU summit, the VW CEO uses the Paris Motor Show to demand a radical new industrial policy – and is likely to succeed.
Volkswagen called on the European Union to protect the automobile industry from Chinese competition, amid the implementation of the largest restructuring plan in its history, and fears of the transmission of the electric car price war to Europe.
Volkswagen CEO Oliver Blume wants Brussels to reward companies that invest and produce in Europe. He also advocates for lower energy costs, better conditions for electric cars, and fairer competition with China. He said this during a closed ‘For Europe’ meeting in Paris, on the eve of the motor show.
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