Volkswagen CEO Says Transformation Is ‘Shared Responsibility’ in Appeal to EU
Blume said Volkswagen needs EU rules to support its restructuring as Chinese automakers expand in Europe and the company cuts jobs and weighs plant closures.
- On Sunday, Volkswagen CEO Oliver Blume urged European policymakers to establish the necessary framework for his automaker's restructuring, stating, "This is a shared responsibility."
- Volkswagen faces intense pressure as Chinese competitors including BYD and Leapmotor expand into Europe, forcing a major restructuring to update electric vehicle offerings amid an intense price war.
- Blume is implementing the "biggest transformation programme in our history" to reduce complexity across brands like Porsche and Lamborghini, while battling to implement sweeping job cuts and threatening to close up to four plants in Germany.
- On Friday, Blume called a deal between Europe and China an "important step" toward leveling the playing field, as it could cut Chinese imports of plug-in hybrid vehicles by more than half.
- Gregor Williams of Rhodium Group warned that if China manages to export its price war, the European market "could become very unprofitable," as industry leaders remain increasingly concerned about competitive challenges.
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33 Articles
Volkswagen called on the European Union to protect the automobile industry from Chinese competition, amid the implementation of the largest restructuring plan in its history, and fears of the transmission of the electric car price war to Europe.
Volkswagen's Director General Oliver Blume called on the European Union on Sunday to create the conditions necessary for the successful restructuring of the German group, warning that competition from Chinese car manufacturers on the European market will be stepped up, says Reuters.
Volkswagen CEO Oliver Blume wants Brussels to reward companies that invest and produce in Europe. He also advocates for lower energy costs, better conditions for electric cars, and fairer competition with China. He said this during a closed ‘For Europe’ meeting in Paris, on the eve of the motor show.
Volkswagen CEO says transformation is ‘shared responsibility’ in appeal to EU - Regional Media News
By Rachel More PARIS, Oct 11 (Reuters) - Volkswagen chief Oliver Blume expects European policymakers to create the framework needed to make the German automaker's restructuring a success, he said on Sunday, amid a push by Brussels to shield industry from low-cost Chinese competitors. At [...]
VOLKSWAGEN SEEKS EUROPEAN SUPPORT: Automaker Warns Of Growing Chinese Competition Amid Massive Restructuring
Volkswagen CEO Oliver Blume called on European political leaders Sunday to introduce stronger policies supporting domestic automobile manufacturers, warning that growing competition from inexpensive Chinese electric vehicles threatens Europe’s industrial base. The appeal came as Volkswagen undertakes one of the largest restructuring programs in its history, including substantial job cuts and the possible closure of […]
The group has already analyzed the remodeling of Seat’s dealership network in the face of the new scenario
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