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UK’s VodafoneThree Launches TV and Guaranteed-Speed Mobile Offer

VodafoneThree says the bundle will add Netflix, HBO Max and other streaming options as it challenges Sky and Virgin with a dedicated set-top box.

  • VodafoneThree launched Vodafone TV on Thursday, a bundled service featuring Netflix, HBO Max, and linear channels from broadcasters like BBC and ITV, positioning the telco as a direct competitor to Sky and Virgin Media.
  • Formed just over a year ago via the merger of Vodafone and Three, the new entity aims to simplify entertainment offerings into one package; Celebrity Roman Kemp promotes the consolidated service to customers.
  • Subscribers require a dedicated set-top box, while the Freely platform provides legacy terrestrial channels and on-demand content. Vodafone simultaneously rolls out 5G service to enable mobile viewing via a companion app and offers movies through Vodafone Box Office.
  • Will Morse, Vice President, Commercial Distribution & Operations at WBD, said partnering with Vodafone will bring HBO Max to more customers, giving mobile and broadband users access to award-winning content. Additional streaming partners include Disney+ and DAZN on rolling 30-day basis.
  • Pricing remains critical as Consumer Director Rob Winterschladen positions Vodafone TV as a "family entertainment platform" with Google Play Store access, yet customers must weigh bundle value against paying for individual streaming subscriptions amid the "cost of living crisis.
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Deadline broke the news in Los Angeles, United States on Wednesday, September 2, 2026.
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