Vizio TVs are set to be sold exclusively out of Walmart — but they’ll have a new name
BENTON COUNTY, ARKANSAS, JUL 21 – Walmart aims to boost its retail media business by making Vizio a private-label brand exclusively at Walmart and Sam's Club, with over 20 private labels generating $1 billion annually.
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Walmart to launch Vizio private-label TVs by year-end, ending Target and Amazon sales | Northwest Arkansas Democrat-Gazette
Walmart Inc. plans to sell Vizio televisions as a private-label brand at its stores and Sam’s Clubs by year’s end, the company said in a recent memo.
Report: Walmart to convert Vizio into private-label brand
The new Vizio Sports Zone collates live sporting events across channels and apps. (Courtesy photo) Key Points: Walmart will convert Vizio into a private label brand and stop selling Vizio TVs at rival retailers by the end of the year. A memo reviewed by Bloomberg News said more than 20 of Walmart’s 90-plus private label brands generate more than $1 billion in sales each year. Walmart acquired Vizio for more than $2 billion nearly two years ago,…
Walmart will add Vizio TVs to its range of own brands, which promises to change the panorama of the television market. According to a Bloomberg report, this decision will impact both prices and the way consumers make their purchases. This integration is part of Walmart’s purchase of Vizio, which was made for US$2.3 billion, with the goal of offering high quality products at more affordable prices and strengthening its position in the electronics…
Walmart Makes A Strategic Play Following Vizio Acquisition
Retail’s Vertical Integration Evolution The retail landscape continues to evolve at breakneck speed, and Walmart’s latest move with Vizio represents a new move in vertical integration strategy. The Arkansas-based retail giant is preparing to transform its $2.3 billion Vizio acquisition into an exclusive private label brand, marking a significant shift in how traditional retailers are approaching the connected TV ecosystem. The Exclusive Strategy…
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