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"Vive L'analog" : Audi No Longer Wants "Giant Ipad" in Its Cars
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3 Articles
At the heart of the automotive industry, there is a philosophical battle between two German giants. Audi, with the voice of its new design leader Massimo Frascella, openly criticizes the overbidding of screens and advocates a return to physical controls and noble materials. A vision in total opposition to Mercedes's, which continues to defend ultra-numerized interiors. This duel redefines the very notion of luxury and ergonomics for tomorrow's c…
The new creative director of Audi has been critical of large screens in cars.
Audi burys endless screens. Its design director judges them "excessive" and calls for the return of physical buttons. Mercedes shouts at scandal.
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