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X’s New Location Labels Unmask Users. Insiders Say the Idea Was Rejected for Years.

X introduced country labels to boost transparency and combat inauthentic behavior, though experts warn about data inaccuracies and risks of spoofing via VPNs, with concerns voiced by security researchers.

  • Last week, X rolled out country-location labels on user profiles, calling it a step to secure the global town square, while Nikita Bier said Saturday that rough edges will be fixed by Tuesday and incorrect data updated on a delayed schedule to preserve privacy.
  • The idea dates back to at least 2018, when X repeatedly shelved country-labels amid 2016 U.S. election manipulation concerns, while Elon Musk's 2022 takeover cut trust-and-safety teams.
  • Technically, X uses mixed signals—ISPs, MaxMind, device data, and inferred logins—but one former employee said these can be manipulated easily by VPNs and proxies, and disclaimers acknowledge inaccuracies.
  • The rollout immediately exposed accounts posing as Americans but based in countries like India, and accuracy problems emerged by Monday with three NBC News journalists mislabeled, persisting into Tuesday.
  • Privacy advocates cautioned that X may not fully grasp risks and criticized its unilateral rollout, while former specialists warn the labels could harm persecuted dissidents and be exploited quickly.
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coincodex.com broke the news in on Monday, November 24, 2025.
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