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Visiting Phil Knight’s Realm of the Swoosh, by Jeff Benjamin
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Visiting Phil Knight’s Realm of the Swoosh, by Jeff Benjamin
This story was originally posted in 2015, as Jeff Benjamin took his family to the NIKE Headquarters. I am reporting on this day, the fifty-first anniversary of Steve Prefontaine’s death. NIKE and Steve Prefontaine are connected in legacy and spirit. Phil Knight, the co-founder of NIKE with Bill Bowerman, has gone on record stating that Steve Prefontaine was part of the brand’s iconography. Recently, the NIKE campus was renamed in honor of Phil …
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