Visa: We Are Entering the Era of Selling to End Users, Companies and AI Agents

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The future of commerce is shaped by three key players: end users, companies and, increasingly, AI agents acting on behalf of humans. This was one of the main topics of the Visa Connect SEE regional forum, which gathered in Belgrade about 150 leaders from the banking and financial sector, as well as Visa experts, with the aim of exploring the future of payments, trade and user experience.