Visa Just Launched a Protocol to Secure the AI Shopping Boom — Here’s What It Means for Merchants

Visa just launched a protocol to secure the AI shopping boom — here’s what it means for merchants

Visa is introducing a new security framework designed to solve one of the thorniest problems emerging in artificial intelligence-powered commerce: how retailers can tell the difference between legitimate AI shopping assistants and the malicious bots that plague their websites.The payments giant unveiled its Trusted Agent Protocol on Tuesday, establishing what it describes as foundational infrastructure for "agentic commerce" — a term for the rap…

Visa, Cloudflare Develop Framework to Verify AI Agents in Online Transactions - Fintech Singapore

Visa has introduced the Trusted Agent Protocol, a new framework designed to secure transactions as AI agents increasingly shop and pay on behalf of consumers. Developed with Cloudflare, the protocol establishes a foundational framework for agentic commerce by enabling secure communication between AI agents and merchants during every step of a transaction. It helps merchants verify legitimate agents and filter out malicious bots, addressing a gro…

Visa Launches Trusted Agent, an Agentic Commerce Protocol - Digital Transactions

Visa Inc. entered the agentic-commerce fray early Tuesday with the launch of Trusted Agent, a protocol developed in collaboration with cloud-computing connectivity provider Cloudflare Inc. The protocol is part of an overall strategy to make agent-initiated transactions as seamless and secure “as any consumer-initiated transaction today,” the card network tells Digital Transactions News by email. Like other recent agentic-commerce protocols, such…

Visa Launches Trusted Agent Protocol for AI Commerce | Fintech InShorts: Latest fintech news, analysis by experts

Innovative Security Framework Enhances Trust in AI-Driven Transactions Highlights: Visa introduces its Trusted Agent Protocol to ensure secure AI-driven transactions. The new framework aims to build consumer trust in AI commerce systems. Collaboration with industry leaders is key to implementing this innovative protocol. Visa’s launch of the Trusted Agent Protocol marks a significant step towards securing AI commerce. This initiative addresses …

Visa just launched a protocol to secure the AI shopping boom — here’s what it means for merchants – #CryptoUpdatesGNIT

Visa is introducing a new security framework designed to solve one of the thorniest problems emerging in artificial intelligence-powered commerce: how retailers can tell the difference between legitimate AI shopping assistants and the malicious bots that plague their websites. The payments giant unveiled its Trusted Agent Protocol on Tuesday, establishing what it describes as foundational infrastructure for "agentic commerce" — a term for the ra…

Nuvei supports Visa Trusted Agent Protocol

Nuvei today announced its support for the launch of Trusted Agent Protocol, a new framework developed by Visa.