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Visa locks in a 4-year Red Bull F1 extension through 2030, expanding branding and access
Visa expands branding and hospitality rights across Red Bull Racing, Racing Bulls, and F1 Academy, with logo on 2026 RB22 and exclusive retail banking rights.
- On Thursday, Visa announced a four-year extension through 2030 that expands its partnership with Red Bull Racing and Visa Cash App Racing Bulls.
- Inspired by the popularity of Drive To Survive, Visa said it pursued the deal to add value to fan experiences and drivers, emphasizing access, said Cooper.
- Under the new deal, Visa will place its logo on the RB22's front wing for 2026, hold exclusive retail banking rights, and remain title partner of the second team and F1 Academy.
- Cooper said the contract extension gives Visa more access to the team, drivers, paddock, and hospitality areas for fan activations during a heavy year including the Super Bowl, Olympics, World Cup, and the Showrun Tour starting Saturday.
- Visa's cultural playbook includes last year's #TakeYourDriverToWorkDay with drivers Hadjar and Lawson and planned musical activations this summer, despite fan mockery of VCARB and Racing Bulls.
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20 Articles
Associated Press News
Visa locks in a 4-year Red Bull F1 extension through 2030, expanding branding and access
Visa has extends its Formula 1 partnership with Red Bull as it expands on a sponsorship deal that started with a widely mocked team name.
Visa renews Racing Bulls F1 title sponsorship, expands Red Bull deal - BlackBook Motorsport
Visa secures exclusive rights within the retail banking category alongside expanded pass-through rights Company will match Red Bull’s F1 Academy commitment by supporting two cars this season Payments giant will also play a prominent role in the Red Bull Showrun Tour Visa has renewed and expanded its sponsorship of the two Red Bull Formula One teams until 2030. The multi-year deal will see the brand continue as the title partner of the Visa Cash …
Visa Renews Partnership Across Red Bull Formula One Teams - Business News Week
Business Wire India Long‑term renewal deepens Visa’s presence across Red Bull F1 Teams with enhanced branding, fan access and client experiences Renewed partnership to expand support of Oracle Red Bull Racing and Visa Cash App Racing Bulls Visa (NYSE: V) today announced a multi‑year renewal and expansion of its global partnership with Red Bull […] The post Visa Renews Partnership Across Red Bull Formula One Teams first appeared on Business New…
Visa Renews Multi‑Year Deal with Red Bull F1 Teams and F1 Academy
Visa has renewed and expanded its global partnership with Red Bull F1 Team’s Oracle Red Bull Racing and Visa Cash App Racing Bulls. The multi‑year agreement maintains Visa as Title Partner of both teams and their F1 Academy Programme, introducing new branding rights, hospitality assets, and experiential opportunities. Frank Cooper III “This renewal reflects the extraordinary momentum we’ve built with Red Bull Racing Teams, Visa Cash App Racing B…
Red Bull Racing secures groundbreaking long-term deal with Visa: a new era in F1 sponsorship
Red Bull Racing Unleashes a New Era with Visa Sponsorship Deal! In a thrilling announcement that’s set to shake the foundations of Formula 1, Red Bull Racing has officially extended its sponsorship partnership with Visa ahead of the high-octane 2024 season. This groundbreaking “long-term” deal isn’t just a renewal; it marks a significant expansion of their alliance, with Visa stepping into the spotlight as one of the two title sponsors for the n…
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