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The future is here: Visa announces new era of commerce featuring AI
- Visa announced Visa Intelligent Commerce on April 30, 2025, in San Francisco to enable AI agents to find, shop, and buy securely on behalf of consumers.
- The launch follows Mastercard's Agent Pay program and builds on a shift from physical to online and mobile shopping toward AI-driven commerce.
- Visa's solution integrates its payment network, decades of AI fraud management, tokenization, and partner collaboration to ensure secure and personalized AI commerce.
- Chief Product Officer Jack Forestell said Visa Intelligent Commerce lets AI agents act based on consumer preferences with strict controls, emphasizing that trust and security remain paramount.
- This initiative marks a major step toward transforming commerce by enabling seamless, trusted AI-driven transactions at scale, with ongoing partnerships to expand global accessibility.
25 Articles
25 Articles
The Future is Here: Visa Announces New Era of Commerce Featuring Artificial Intelligence
The future of commerce is on display at the Visa Global Product Drop with powerful AI-enabled advancements allowing consumers to find and buy with AI plus the introduction of new strategic partnerships and product innovations. “As new ways to pay emerge, they need to run on a network that is always on – that is safe, secure, scalable and relentlessly innovating,” said Visa CEO Ryan McInerney. “We are taking the power of our network and our decad…
AI’s Influence Across the Merchant Payment Value Chain
In the past several years, artificial intelligence (AI) has moved far beyond experimental status, infusing itself into the fabric of numerous business operations—none more so than payments. The merchant payments ecosystem, once a realm marked by legacy systems, manual processing, and incremental improvements, is now on the cusp of a seismic transformation. For executives at enterprise companies, understanding and harnessing AI’s impact on mercha…
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