US EditionYouTube's Long Unskippable Ads May Have Finally Met Their Match
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Vietnam has become the first country in the world to regulate the duration of YouTube ads, with legislation coming into force on February 15. ...
Vietnam bans non-ignorable ads: The waiting time to ignore video ads is limited to 5 seconds, static ads must be immediately cancelled The Vietnamese government has recently put in place a new law, known as Decree 342/2025, which requires YouTube and other digital platforms to allow users to ignore video ads after a maximum of five seconds. The new rule will affect video ads...
YouTube's long unskippable ads may have finally met their match
Credit: Edgar Cervantes / Android Authority TL;DR A country has introduced new rules that dramatically limit how long unskippable video ads can run on platforms like YouTube. The move targets long, forced ads and also bans delays when closing static ads. While ads fund creators on the platform, the regulation aims to rein in practices that many users feel are seriously hurting the viewing experience. It’s safe to say that unskippable ads on You…
Vietnam caps unskippable online ads at 5 seconds from Feb 15, 2026
New Delhi: Vietnam has notified fresh rules to curb intrusive online advertising, capping the wait time for skipping video ads and animated sequences at five seconds from February 15, 2026. Online platforms will not be allowed to make viewers wait beyond five seconds to skip video advertisements. The regulation stated that users must be able to close static image ads without being forced to wait. The regulation tightens norms for “non-fixed plac…
Vietnam makes it mandatory for video ads to be skippable after a maximum of five seconds
Vietnam has passed a law requiring video and animated ads displayed on platforms such as YouTube to be 'offered the ability to skip or close the ad within five seconds of it appearing.' Từ 15/2, quảng cáo video không được ép người dùng xem quá 5 giây - Báo Phụ Nữ https://www.phunuonline.com.vn/tu-15-2-quang-cao-video-khong-duoc-ep-nguoi-dung-xem-qua-5-giay-a1571286.html Từ 15/2/2026, Quảng cáo online phải được tắt sau 5 giây? https://thuvienphap…
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