Vida Cornelious of The New York Times on Connecting Brands and People in the Right Way

Vida Cornelious of The New York Times on Connecting Brands and People in the Right Way

Vida Cornelious is SVP, creative and strategy at The New York Times. She is a creative storyteller who mines culture for relevant avenues to connect consumers and brands in an ever-changing, technology-driven world. She strives to make “creative that moves”—igniting consumer engagement, changing opinions and humanizing brands for consumer appeal. We spent two minutes with Vida to learn more about her background, her creative inspirations and rec…